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What makes pants "tactical"?

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The last time I was in looking for fishing gear, they also had a bunch of "tactical" pants. They seemed like they would be decent pants for outdoor activities.

What exactly makes a pair of pants "tactical"?

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Marketing departments.

No, seriously. There's no standard for what constitutes "tactical" - they all tend to be broadly the same kind of thing (heavy duty, designed for outdoors wear, cargo pockets, etc) - but in the end, the people who decide to name them "tactical" are the people with Marketing Executive as their job title.

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