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Marketing departments. No, seriously. There's no standard for what constitutes "tactical" - they all tend to be broadly the same kind of thing (heavy duty, designed for outdoors wear, cargo pockets...
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#1: Initial revision
Marketing departments. No, seriously. There's no standard for what constitutes "tactical" - they all tend to be broadly the same kind of thing (heavy duty, designed for outdoors wear, cargo pockets, etc) - but in the end, the people who decide to name them "tactical" are the people with Marketing Executive as their job title.